3DBODY.TECH 2021 - Paper 21.54

M. Mandalka and A. Rissiek, "Diversity Sizing - How Different or Similar are European Women and Men?", Proc. of 3DBODY.TECH 2021 - 12th Int. Conf. and Exh. on 3D Body Scanning and Processing Technologies, Lugano, Switzerland, 19-20 Oct. 2021, #54, https://doi.org/10.15221/21.54.

Title:

Diversity Sizing - How Different or Similar are European Women and Men?

Authors:

Magdalena MANDALKA, Anke RISSIEK

Avalution GmbH, Kaiserslautern, Germany

Abstract:

The diversity discussion gets more and more important in our society and also the industry and body related product development are affected by this trend. For the apparel sector the diversity approach comes along with certain questions considering the feasibility of combining different genders in sizing.

The following analysis focusses on differences and similarities of European female and male body dimensions and evaluates the question if both traditionally used single target customer groups can be combined to a gender-neutral target market and therefore consider the increasing importance of gender diversity. Average body measurements give an overview of how different average gender specific measurements are. Further analysis of measurement correlations visualize how female and male measurement distributions are differing or overlapping each other. The analysis of proportions and the generation of avatars gives an overview of what needs to be regarded within a possible diverse sizing approach and shows how gender diversity can be combined and implemented into apparel specific product development.

Average girth measurements already differ with regards to one gender within the European market. Adding an additional gender layer to the analysis leads to even more difference. Whereas average girth measurements and girth related body proportions can be covered by a feasible size range and fit tolerances, the differences in length dimensions represent the most challenging differences between both genders. The more overlapping the body proportions are, the easier the combination of both target groups is. The results show that a combination of both genders is possible, but it also leads to some length and fit related compromises in product quality.

Keywords:

Diversity, sizing, gender, unisex, body measurements, correlations, iSize, proportions, fit, shape, apparel, size table

Details:

Full paper: 2154mandalka.pdf
Proceedings: 3DBODY.TECH 2021, 19-20 Oct. 2021, Lugano, Switzerland
Paper id#: 54
DOI: 10.15221/21.54
Presentation video: 3DBodyTech2021_54_Mandalka.mp4

Copyright notice

© Hometrica Consulting - Dr. Nicola D'Apuzzo, Switzerland, hometrica.ch.
Reproduction of the proceedings or any parts thereof (excluding short quotations for the use in the preparation of reviews and technical and scientific papers) may be made only after obtaining the specific approval of the publisher. The papers appearing in the proceedings reflect the author's opinions. Their inclusion in these publications does not necessary constitute endorsement by the editor or by the publisher. Authors retain all rights to individual papers.


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