B. Haaber, "Moving 1-1 Custom Fit to Everyday Consumers at Normal Prices. How THEMAGIC5 Did That.", Proc. of 3DBODY.TECH 2022 - 13th Int. Conf. and Exh. on 3D Body Scanning and Processing Technologies, Lugano, Switzerland, 25-26 Oct. 2022, #72.

Title:

Moving 1-1 Custom Fit to Everyday Consumers at Normal Prices. How THEMAGIC5 Did That.

Authors:

Bo HAABER

THEMAGIC5 Inc., Charlotte NC, USA

Abstract:

THEMAGIC5 (https://themagic5.com) is delivering custom fit swimming goggles to both competitive swimmers and recreational swimmers. The whole process from customers purchase on our web-site, over providing your scan through our app, through our optimal fitting technology, to 1-1 production and world-wide shipping. 1-1 custom fit consumer products is typically only for +$500 products, but THEMAGIC5 has through our innovative technology and constant focus and collaboration with our customers, broken this rule and are able to sell our 1-1 custom fit swimming goggles at the same price as other off-the-shelf products ($55/unit). THEMAGIC5 has done this more than 150,000 times.
But it does not stop there. THEMAGIC5 has two more products in the workings.
Co-founder and CEO, Bo Haaber will talk about how THEMAGIC5 did that, and what to expect next from thecompany.

Details:

Abstract: 2272haaber-abs.pdf
Proceedings: 3DBODY.TECH 2022, 25-26 Oct. 2022, Lugano, Switzerland
Paper id#: 72
Presentation video: 3DBodyTech2022_72_haaber.mp4

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